Advertising by definition is an audio or visual form of marketing communication that employs an openly sponsored, non-personal message to promote or sell a product, service or idea. There are several ways of advertising in today’s world. Especially with advanced technology and globalized network, it has become easy as well as difficult to spread word about your product or service.
Here are a few methods to effectively advertise your product without it weighing on your pockets.
- Utilize your website:
If you have a website, utilize it to the maximum in spreading the word. It is always advisable to have a website no matter what kind of company you have. Majority of the population spends most of their time on the internet. Having a website makes you easily accessible to them.
- Create flyers and brochures:
This is the most effective and inexpensive way of advertising. Handing out flyers and brochures will enable you to reach a large number of people. You could improve it by adding incentives like sales, discounts, etc to the people who bring in the flyers. This would also allow you to gauge the real of your advertising.
- Email Advertisements:
Bulk email advertising is another cost-effective method of reaching a wide audience. Most professionals check their email ids on a regular basis. This means that there is a high possibility of them seeing your advertisement, thus reaching more people.
- Social-media Advertising:
Social media is all the rage today. Most platforms have a medicated option for promoting products and services. This is usually charged with a minimum amount. You can also set the parameters to broaden your reach. This method automatically gives you the statistics of your reach as well.
One of the most powerful tools to amplify your business’ voice – If you take 3 scenarios where a customer is given a paragraph to read, slides to go through and a brief video to watch, you know what exactly he can choose. It is easier to convey an idea through a video by adding in animations and graphics that are not only engaging but also informative. And YouTube is the right platform for the purtpose. Remember, if a picture says a 1000 words, a video can say a million!
Even though recent times have seen a downfall in the audience for radio media (thanks to the little magic box in our hands), there is still a good number of people that can be covered. Advertising your brand through a radio at regular frequencies, portraying all the cool features and discounts you give can definitely increase your audience.
- Celebrity Endorsement
If you have a product that you want to influence the masses with, then what better option than to do it through who someone who as already influenced the masses! Though the most expensive option compared to the rest of the points, celebrity endorsements can have a massive impact on the sales side of your brand.
Knowing how to advertise and where to put your money in is crucial for your business. Analyze and adapt to the trends and hit the right people with your brand.